.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a brand emissary and also a financier in the company, it shared with ETRetail.Without revealing the precise amount of stake the cricketer has actually taken, the firm stated it is actually a sizable and tactical investment.This cooperation strives to utilize KL's great popularity, particularly among youth and also physical fitness aficionados, to grow Boldfit's reach into low compertition markets as well as demographics around India.Sharing concerning the brand's development strategies, Pallav Bihani, creator and also CEO of the company pointed out, "Our experts are going all-in on increasing our activewear as well as shoes groups, which are set to redefine the exercise market. These segments are our potential development engines." Presently, physical fitness as well as doing yoga extras drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C company achieved a profits of Rs 73 crore. With calculated projects as well as this collaboration, the brand name aims to reach an income of Rs 500 crore by FY26. Founded in 2018, it currently provides over 1 crore clients annually and aims to increase this grasp to 5 crore through this collaboration. Also, it is boosting its source establishment framework to ensure fast delivery and constant product availability.Looking onward, the D2C startup counts on a spurt in on the internet web traffic, social networks involvement, and greater purchases all over our crown jewel types.
Published On Aug 1, 2024 at 10:46 PM IST.
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